Friday Sep 01, 2023

Senior Associate Experience Designer with Heidi Kirby

In this episode, I sit down with Heidi Kirby to analyze her former role as a senior associate experience developer (instructional designer) at Dealer Tire.

During our conversation, we dive into:

  • The behaviors that she identified from her doctoral research as critical leadership skills for instructional designers;
  • The importance of considering alternative interventions beyond e-learning and being open to using different tools and resources;
  • How she developed a leadership program, aligning leadership competencies with organizational values and business goals;



Based in Cleveland, Ohio, Heidi Kirby, PhD, is the co-founder of Useful Stuff ( and host of the BLOC (Building Learning and Organizational Culture) podcast for L&D professionals. She got her start as a college English professor but has since worked as an instructional designer for NASA and an L&D leader in the tech industry, building learning programs and high-performing teams. She is passionate about helping aspiring and experience L&D professionals be their best and helping L&D teams become more inclusive and efficient by adopting useful processes to help them work.



Connect with her at

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